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Pocky & Pretz Day
is a Japanese marketing event that occurs on November 11th each year. The event uses the Ezaki Glico products Pocky and Pretz, which are both long, thin biscuits, to represent the repeated number 1 in the numerical date (i.e. the 11th day of the 11th month). Ezaki Glico has depolyed an advertising campaign surrounding the date each year since 1999. Pocky & Pretz Day has been certified as a memorial day by the .〔
== Guinness World Record ==
On 11 November 2012, the campaign invovled trying to set a world record for the "Most mentions of a brand name on Twitter in 24 hours". "Pocky" was mentioned 1,843,733 times on that day and the record was certified by the Guiness World Records. The record was increased to 3,710,044 the following year on 11 November 2013.〔(【引用サイトリンク】title=Most mentions of a brand name on Twitter in 24 hours ) 〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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